Institute for International Research (IIR) announced the 6th Annual Medicare Advantage Congress (MAC), your original partner on the journey to build and maintain profitability, scheduled to be held from February 9-11, 2009 at the Hilton San Diego Resort in San Diego, CA. The first MAC was in 2003 and held on December 8, the day President George Bush signed the Medicare Prescription Drug, Improvement and Modernization Act. Fast forward six years, Medicare Advantage has been implemented successfully although not without its challenges. The 6th Annual event focuses on protecting the profitability of your Medicare business. The event delivers the tools needed to improve quality, maximize revenue, ensure compliance, and improve operational efficiency to achieve profitability, broaden your base, and grow your organization's Medicare market share.

Highlights of the event include:

-Ground-breaking strategies to improve quality, maximize revenue, ensure compliance, and improve operational efficiency
-New marketing and retention approaches proven to improve Medicare market share
-Over 30 speakers representing the nation's largest and most progressive Medicare plans
-3 Customized Educational Tracks for Marketing, Operations and Clinical Management
-4 In-depth Hands On Workshops on Managing the Chronically Ill, Broker and Agent Management, Marketing and Provider Network Building

Featured and Keynote Speakers include:

- Gregg Bloche, MD, JD, Co-Director of Georgetown-Johns Hopkins Joint Program in Law and Public Health, Professor, Georgetown University
- John Gorman, CEO, Gorman Health Group
- Sid King, MD, Medical Director, Living Well Clinic
- John R…